After more than 30 years associated with the familiar colorful arc image, LaLiga has officially rebranded itself as LALIGA, marking a completely new unification. Simultaneously, LALIGA has also reshaped its strategy with the slogan 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐨𝐮𝐫 𝐅𝐮́𝐭𝐛𝐨𝐥, emphasizing the league’s commitment to inspiring and positively impacting society.
In addition, the brand identity has also been given a fresh look with more progressive meanings embedded within the logo, which abbreviates the brand name to “LL,” symbolizing the two most beautiful moments after each goal. Alongside this, the imagery accompanying the brand cannot ignore the hidden symbols, representing the new core values of LALIGA: Journey, Challenge, Belief, Fairness.
Amidst this backdrop, the LALIGA Football Academy Vietnam has also undergone an official rebranding, encompassing everything from its logo to its overall visual identity. To align with the fresh messaging, over 500 jerseys have been personally delivered to players, embodying the authentic essence of a LALIGA striker.
Drawing inspiration from the spirit of LALIGA, we’ve skillfully integrated meaningful “cipher symbols” into the jerseys. It’s not just about sporting uniforms anymore; now, each jersey carries profound significance:
📍 TALENT – Embodying talent
📍 FELLOWSHIP – Fostering teamwork
📍 LEARN – Embracing learning
📍 IMPROVEMENT – Pursuing growth and development
These hidden characters within the LALIGA emblem serve as guiding principles woven into each jersey, representing the spirit and qualities of every player donning the LALIGA colors.
